History of Louisvuitton

In this week, I will introduce about ‘Louis Vuitton’, in these days, I loved bags so I researched about brands where famous for bags.

Louis Vuitton

He was born in 1812, France. His father was carpenter so when he was young, he learned about woods. And when he was 14 years old, he made decision that he will go to Paris, Where is the city of Fashion. When he arrived to Paris, he had anything so he got his job on company where is making trunks.
In that time, there was no ‘square’ shaped trunk(suit case). And he thought that square shape will be better than circle shaped suitcase. So he made rectangle shaped suitcase, He got popularity from high classes.

And in 1854, he opened his own shop on center of Paris. (In that time, Louis vuitton was not shop for fashion, it was shop for suitcases.)
                      

                                   <Original Louis Vuitton Trunks.>

 

In 1892, He made first hand bag, but before he enjoyed his popularity from women, he died in that year.

Georges Vuitton who is son of Louisvuitton carried on his family line. At that time, handbags from Louis vuitton getting so famous, other people started make imitations. And Georges Vuitton decided solution, that was design monogram canvas.

And let’s see the Louis vuitton bags

<Monogram speedy bag>

Alias bag of 3 seconds, The reason why it called 3 seconds bag, this bag is so famous so even when you walk on street, you can see this bag in 3 seconds. So it called a.k.a 3 seconds bag.

<Monogram Palermo>

<Monogram neverfull>

<Monogram galliera>

<Monogram arch>

<Damier speedy>

<Murakami neverfull>

<Present day of Louis vuitton>

<Marc Jacobs>

He born in United States, 1963. He studied in Parsons. When he was study in this school he was famous for his talent and he called to ‘genius’

In 1986, He had debut collection and In that year, he got prize for “American fashion awards’. It was start point to got focus from other people. And In next year, he got prize for best designer and he famous for ‘youngest winner’

In 1992, 1998, He got prize for top designer who major in women’s wear by American fashion awards’

And then he worked in ‘Perry Ellis’, and in 1993, He fired from there company , because his style is not a style that a ‘people wanted’

But in 1994, He showed another new debut collection named ‘Birth day of 31 years old’ and surely he got success.

In 1996, He opened Men’s wear from ‘Marc Jacobs collection’. And in 1997, He succeeded by creative director from Louis vuitton.

And then he tried to change the ‘image’ of Louis Vuitton, and He mixed images between Louis vuitton and his casual images.

And it made Louis vuitton’s image like more younger and more sensitive. Also he launched ‘Marc by Marc Jacobs’ for go to customers easier.

And also he launched ‘graffiti line’ in Louis vuitton and made images more like ‘sporty’

He is handsome but he is gay, he already coming out.