History of Prada

Today i want to introduce about History of Prada.

In 1913, Mario Prada established Prada. But like other brands history. Prada was not like 'brand' of fashion. It was more like store where that selling other things. accesaries, and other lethers. But Mario was very enthusiastic about what is he doing. So he traveled all over around, and he bought leathers with high quality. Through his passion, he became famous in 1920,30 centuries, and his store became patronized by people who were wealthy in Milano.

But when his store passed over a WW1,WW2, with depression of economy, he could not handle it. And in 1958, Mario Prada died, and his sons were continue it, But they did not have hit matterials, and Prada got almost bankruptcy.

But in 1978, Miuccia Prada get his grandfather's business, Prada got success.

Miuccia studied politics in Milano University, When she was studying in Milano, she was doing act in small theater, at that time, she did not have passion and other skills of fashion, but she had her own style.

After her grandfather died, family job what her mother did was getting difficult, She became CEO and she managed her family work.

Miuccia more worked for choose brand new material, not in design. she liked unusual material what other designer did not choose. Through this way, she became to make a 'Prada bag'.

 People started to interest in Prada, when prada got success from the bag. When she invented(?) this bag was 1978. That time was not very long to started Prada. She found other ways to make 'brand new things', and when she was finding cloth pocono what was using for water resist cloth. Pocono was very strong and also very light. At first time, customer was not very welcoming this bag, but in 1985, Miuccia showed quilted bag, this bag also got love from other customers. in fashion major 1990, it was the starting point of succeed from Prada.

Prada got succeed very fastly, in 1988 from that time Prada finally started to make clothes. they did not get succeed in few years but the years passed by, they got love from customers and famous for minimulism.

In 1993, they launched miumiu what is their second brand, Also in 1997, they launched Prada sport. From the end of 1980 to 1990 Prada was in development. and they bought Gucci, Fendi. But when 2000, they got crisis from 9.11, diseases like SAS. and Prada sold FENDI to other company. and they got peace because of FENDI. Therefore when in 2000s, they had dark times, but they kept try and they always studied about other market things. From 2005, they got developed, and they became a total fashion company.

The special things with Prada is there clothes are so beautiful and not like haute couture, its very simple, and minimum style.

When I was researching Prada images, and I found some pictures like 'run way',

and their clothes are having different patterns. and its so cute.

Prada is one of the famous brand in world. When i'm researching this brand I had fun and it was good time to study history about what they are.